B2B SaaS · Startup

Colleago

From a stalled first build to 22+ clients across three countries.

1M+jobs placed on the platform

The situation

Colleago is a B2B SaaS platform that helps organisations manage the shifts and jobs of the staff they place. The founders had a clear vision for the product, and before Sketchli, they'd already invested more than $100K over about eight months with another Melbourne agency to build the first version.

The product wasn't stable. When Colleago's first pilot customer came on board, they ran into issue after issue and stopped using the platform.

The founders came to Sketchli wanting a partner to assess the product, re-architect it, and get it to a stable, production-grade standard, so they could win customers back and grow.

What we did

  • Assessed the existing codebase and architecture end to end
  • Re-architected the platform for stability and scale
  • Stabilised production so real customers could rely on it
  • Took over design and UX for the full product experience
  • Supported go-to-market as customers came back on board
  • Kept optimising on real usage data as the client base grew

The result

22+B2B clients across Australia, NZ and the UK
1M+jobs placed on the platform
Cashflow+positive — fewer than 10% of SaaS startups get there

Colleago is now cashflow positive while still bootstrapped, with no external investment, a milestone fewer than 10% of SaaS startups reach, with 22+ B2B clients across Australia, New Zealand and the UK and more than a million jobs placed on the platform. It's built to a quality and architecture standard that supports continued growth without another rebuild.

Technologies used

Codebase & architecture assessmentPlatform re-architectureProduction stabilisationUX designFull-stack engineeringGo-to-market support
5.0

Perfect partners who helped us develop a fit-for-purpose B2B platform that now has users across multiple countries.

Adriano Di NataleFounder & CEO, Colleago
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Colleago | Sketchli work